The Creative Works of Eric Jussaume
  • Home
  • Portfolio
    • Posters
    • 2D Animation
    • 3D Animation
    • Book Cover
    • Photography
    • Video
    • Web Design
    • Branding
    • UIUX
    • Print Design
    • Marketing Ads
    • Creative 404’s
  • Case Studies
  • About
    • Biography
    • Blog
  • Contact
Select Page

Logo Redesign

Logo Redesign Case Study

The Original Logo

Rough Sketches

My logo started with a series of rough sketches, but at the time I already knew what I wanted immediately in my head. I drew out my original idea for my logo first, and then I sketched out a few more ideas. I usually like to do various versions of a design because sometimes a better idea will come along. However, in this case my original idea was the best of the sketches. Next I made a mock up of my sketch in Adobe Photoshop before designing it in Illustrator to what it would look like.

Variations

Once I created my mock up in Photoshop I designed my logo in Illustrator before deciding on the final logo. I designed several variations like I had did before with my sketches. I like to brainstorm and do many different variations on a theme because I may find something interesting that I hadn’t originally thought of designing and this did lead to a change in my logo’s design. Through these variations of my design I ended up dropping the background circle in my logo.

The First Version

After designing many versions, I decided on my final logo design. My final logo design represents me in a number of different ways. I chose the font Han Solo for my logo because it represents the movie Star Wars and I am a huge fan of the Star Wars movies, and universe. I also chose to italicize my font for my logo to give the sense of forward motion because by going to school and choosing a new career, I am moving forward in a new direction in my life. I also chose to make the logo simple, so it is clean and memorable. I can move the scale up and down and the logo is still recognizable and I can use it as a favicon in a URL.

The New Logo

New Mock Ups

I decided to redesign my logo because during a presentation in my fifth quarter of my Bachelors degree it was brought to my attention that, even though it was well designed logo, that it looked like a five when displayed in my navigation bar. So when the logo was shrunk down to a small size such as being displayed in my nav bar it was not as recognizable, so to combat this I did a redesign. As before I did a series of mock ups in Photoshop. Once I completed my mock ups I narrowed down my choices and also asked a few of my classmates their opinion on which design they thought was best. Mostly every body agreed including myself that the eleventh one was the best, so that the one I went with.

The Logo

To make the logo more recognizable, I went about keeping the same shape of the logo, but breaking up the “E” and the “J” in various ways in my mock ups. At first I had just separated the “E” and “J” but I thought that there need to be more contrast in the design so it would even stick out further, so I added some color to the “J” and that really made a difference. Then I tested logo by putting in my navigation bar and it stood out much better. In the end I was pleased with the new logo and I think that it is improved version from the original.

#000000
#cccccc
#ffffff

Other Case Studies

AAH Solar Website Redesign

AAH Solar Website Redesign

January 9, 2017

AAH Solar Logo Redesign

AAH Solar Logo Redesign

January 4, 2017

Acushnet Alternative Heating Website Redesign

Acushnet Alternative Heating Website Redesign

January 4, 2017

Pellet Parts Logo

Pellet Parts Logo

October 20, 2016

User Interface Design

User Interface Design

June 6, 2016

Eiger UIUX Web Design

Eiger UIUX Web Design

May 9, 2016

Quality Assurance

Quality Assurance

April 23, 2016

Wire Framing

Wire Framing

April 21, 2016

Logo Design

Logo Design

August 30, 2015

Business Card

Business Card

August 30, 2015

Alice In Wonderland Book Cover

Alice In Wonderland Book Cover

August 30, 2015

Marilyn Monroe

Marilyn Monroe

August 20, 2015

Explainer Animation Video

Explainer Animation Video

August 20, 2015

How to Title Design

How to Title Design

August 20, 2015

How to Title Design II

How to Title Design II

August 20, 2015

Halloween Diorama

Halloween Diorama

August 18, 2015

  • Facebook
  • Twitter

Designed by Elegant Themes | Powered by WordPress